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Orantec - Online Intelligence

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Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.

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Digital Marketing Tips | Orantec - SEO Tips Posts

Digital Marketing for Beginners - Part Four: Pay-Per-Click (PPC) Advertising

By Stephen Hudson - Digital Marketing Consultant It's been a little while since we looked at social media marketing as part of our Digital Marketing Guide for Beginners, but now, after also writing about content marketing and SEO, we're back and looking at Pay-Per-Click (PPC) advertising.Unlike social media, and to some ... 

Digital Marketing for Beginners - Part Two: Content Marketing

By Ashley John - Digital Marketing Consultant Our Beginners' Guide to Digital Marketing continues by focusing on Content Marketing. While all aspects of Digital Marketing need creativity, Content Marketing really requires you to push the envelope. In the simplest terms, Content Marketing involves creating content (in one of several possible forms) that ... 

Main Takeaways from SES London

By Marion Hirtzig - Head of Digital Marketing. 4 days, 3 keynotes, 36 talks and around 500 attendees from all over the world: that was SES London 2014, which took place from 11th to 13th February - with a day of workshops on the 10th. At the moment everyone who could ... 

What is Digital Marketing?

By Marion Hirtzig - Head of Digital Marketing. A little reflection on 2013 and 2014 to start with...First of all, on behalf of the whole team at Orantec, I would like to wish you all a Happy New Year, may it bring you everything you wish for, and more: good ... 

One year in SEO

By Marion Hirtzig - SEO Consultant. I've been working at Orantec for a year now. I arrived as an intern on 1st November 2012, a newbie barely knowing what SEO was about, just that it seemed really interesting. And here I am, one year in the job, head of the SEO ... 

Is anyone safe from Google?

By Marion Hirtzig - SEO Consultant. It appears not. A couple of weeks ago moneysupermarket.com, one of Britain's most famous price comparison websites, came forward telling their shareholders that Google's recent change in their algorithms had hit them in car-insurance related results, which led to a decrease in their revenue. All ... 

Understanding SEO metrics

By Caleb Woodbridge - SEO Consultant. How do you measure search engine optimisation results? Here's a quick guide that will hopefully help demystify the process. When it comes to measuring SEO, there are three metrics that are especially important. If you think of them like a funnel, then they are as ... 

How to make good use of QR codes

by Caleb Woodbridge - SEO Consultant. You've no doubt seen those square barcodes popping up on adverts and elsewhere, and probably know that they are called QR (Quick Response) codes. According to the latest research, they have now been used by 3.3 million people in the UK, which is around 10% ...