Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.
We talk a bit.
By Stephen Hudson - Digital Marketing Consultant. Google's at it again! Just six months after the search engine powerhouse confirmed that it was increasing the length of meta descriptions in the search results, it has moved the goal posts and now decreased the length of these snippets. The announcement, made by ...
Read "Google shortens meta descriptions after expanding them six months ago"
By Shawn Eastman - Digital Marketing Executive. Google has ended its controversial 'First Click Free' (FCF) policy that allowed users to bypass publisher paywalls and access a limited amount of content for free, replacing it with a new system called 'flexible sampling', which will give publishers the power to decide how ...
Read "New Google ‘Flexible Sampling’ program to replace ‘First Click Free’ policy"
By Ashley John - Digital Marketing Consultant. Last month, we wrote about Google Personal, and what that could herald for the users of Google's services. The battle between privacy and personalisation continues this month with Google revealing in a blog post that it will soon no longer be using automated software ...
By Stephen Hudson - Digital Marketing Consultant. How much do you think Google already knows about you? A lot, a little? Well, the amount might surprise you, but, like a greedy child at Christmas, the search giant isn't happy with what it already has, it wants more, and has launched ...
Read "Google Personal: An invasion of privacy or the latest thing in search?"
By Stephen Hudson - Digital Marketing Consultant. If you work in the digital marketing industry, you'll know that Google is constantly tweaking, tweaking and tweaking yet again its search algorithm to ensure users are given the best possible experience. Everyone looking to succeed online should know of Google's previous algorithm ...
By Stephen Hudson - Digital Marketing Consultant. Being successful online is becoming more and more difficult; gone are the days when you could just write some generic content, stuff it with keywords, add links and see results. To achieve growth today, a business needs to invest money, and more importantly time, ...
By Stephen Hudson - Digital Marketing Consultant. It's been a little while since we looked at social media marketing as part of our Digital Marketing Guide for Beginners, but now, after also writing about content marketing and SEO, we're back and looking at Pay-Per-Click (PPC) advertising.Unlike social media, and to some ...
Read "Digital Marketing for Beginners - Part Four: Pay-Per-Click (PPC) Advertising"
By Marion Hirtzig - Head of Digital Marketing. Digital Marketing is a vast domain, and should be used in conjunction with non-digital or regular marketing, and PR; true, you want to be seen and found online, but you also need to be seen in the 'real' world if you want to ...
Read "Digital Marketing for Beginners - Part One: Search Engine Optimisation"
By Stephen Hudson - Digital Marketing Consultant. Anyone who works in website development or digital marketing will know that Google is constantly updating the way it ranks websites on its search engine. The Google of today now favours websites that are both mobile and user-friendly, and offer high-quality, unique content. As ...
Read "Google's Search Quality Guidelines: what are Raters looking for?"
By Stephen Hudson - Digital Marketing Consultant. Let me start off by saying that I love automation; I love the fact that my phone, tablet, TV and games console automatically connect to the Internet to download the latest firmware updates while I sleep! I love how I can set my central ...
By Marion Hirtzig - Head of Digital Marketing. The idea for this blog came from a discussion with a client of ours, who saw a decrease in direct traffic this past year and wanted to understand why, especially seeing that other types of traffic had increased. Knowing that their business is ...
Read "Direct traffic: not as straightforward as you would hope"
By Nick Harding - Web Developer. In this modern world of the Internet, it can feel like everyone is out to get your details, be it hackers, phishing emails or rogue websites. This is why ensuring your personal data is safe online has never been so important. One large aspect of ...
By Marion Hirtzig - Head of Digital Marketing. We recently learnt that Google has acquired Nest Labs, a company that specialises in smoke alarms and thermostats that you can control from your phone. The concept is brilliant; who wouldn't want to be able to turn the heating on from their phone ...
Read "Is it still possible to have privacy in a connected world?"
By Marion Hirtzig - SEO Consultant. Our last blog mentioned the merger of Google Places with Google+ Local, with the automated creation of +pages with data extracted from Google Places.This can be quite confusing when you're looking for answers to problems you encounter with Google+ Local since most of the answers ...
By Marion Hirtzig - SEO Consultant. We have been waiting for Google Places and Google+ Local to merge for some time now, but the process seems to have finally started, making our job easier at times, but also causing some unexpected problems. We thought we should share our findings with readers ...
Read "Merger of Google Places and Google+ Local: what consequences?"
By Stephen Hudson - SEO Consultant. I don't believe the news that SEO is dead! As long as search engines exist then so will search engine optimisation. I do agree however that SEO has changed and will continue to change. We've already seen the SEO industry change from an industry that ...
By Marion Hirtzig - SEO Consultant. It appears not. A couple of weeks ago moneysupermarket.com, one of Britain's most famous price comparison websites, came forward telling their shareholders that Google's recent change in their algorithms had hit them in car-insurance related results, which led to a decrease in their revenue. All ...