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What we do, how we think

Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.

We talk a bit.

Google blogs | Orantec - Google Posts

New Google ‘Flexible Sampling’ program to replace ‘First Click Free’ policy

By Shawn Eastman - Digital Marketing Executive. Google has ended its controversial 'First Click Free' (FCF) policy that allowed users to bypass publisher paywalls and access a limited amount of content for free, replacing it with a new system called 'flexible sampling', which will give publishers the power to decide how ... 

Digital Marketing for Beginners - Part Four: Pay-Per-Click (PPC) Advertising

By Stephen Hudson - Digital Marketing Consultant. It's been a little while since we looked at social media marketing as part of our Digital Marketing Guide for Beginners, but now, after also writing about content marketing and SEO, we're back and looking at Pay-Per-Click (PPC) advertising.Unlike social media, and to some ... 

Has automation gone too far?

By Stephen Hudson - Digital Marketing Consultant. Let me start off by saying that I love automation; I love the fact that my phone, tablet, TV and games console automatically connect to the Internet to download the latest firmware updates while I sleep! I love how I can set my central ... 

Is anyone safe from Google?

By Marion Hirtzig - SEO Consultant. It appears not. A couple of weeks ago, one of Britain's most famous price comparison websites, came forward telling their shareholders that Google's recent change in their algorithms had hit them in car-insurance related results, which led to a decrease in their revenue. All ...