Working part time in Digital Marketing

Working part-time

By - Head of Digital Marketing. 

At Orantec, we like to give people a chance, and freedom to reach their full potential. We have taken graduates for internship several times, and we believe in professional development. This is why, when an intern asked to work part-time, we said yes, welcoming the challenge. Due to personal circumstances, another of our team members had to reduce his work hours for a time, so our Digital Marketing department had two part-timers for a few weeks. There is always a first time for everything! If you’re planning on working part-time, here are some things you should consider:

A longer learning curve

When you work part-time and are still learning the job, like our intern was, you are bound to learn more slowly than someone working full-time. You do learn about blogging, social media, HTML and CSS, but at first it is trickier not to forget how everything works from one week to the next. After all, there is almost a week between each working session, and it’s easy to forget things seeing how complex Digital Marketing is! My tip is to take notes of everything you do and are required to do, so even if you forget how something works, you can go back through your notes for the solution to your problem.

Be super-organised

Since we do everything for our clients, from pure Search Engine Optimisation and PPC through to blogging and social media, it is extremely important to be organised. At Orantec, everyone does a bit of everything, which means that no one is responsible for only social media, or only blogging. This means that although work is shared among the team, we all have a variety of tasks to carry out throughout the week. If you’re only in half the week, the trick is not to forget what you have done, and what you still have to do – if you have written a blog to be published the week after, it wouldn’t bode well to forget it! Since time is short, it’s also vital to know your strengths and weaknesses, but also your limits – don’t accept more work than you can chew! This will help decrease your stress levels – and your boss’.

Communication is paramount

If you work part-time, you may not have finished some time-sensitive tasks before the end of your week. If you don’t have time to complete something, it is fine, as long as someone knows it needs finishing. Your manager should be the first person to know if you have sensitive unfinished work, so they can assign the task to another member of the team. Furthermore, it’s always nice to let your colleagues know what’s what, so they are not taken unaware; team meetings are a great opportunity for everyone to let others know what you’re working on.

The price of freedom

Part-timers have the chance to be able to do something else with the rest of their time, be it working another job, or taking care of personal matters. If you have another occupation, you can enjoy the difference of your two work environments, and use your first job to complement your other job - and vice versa. That can be very attractive, however, working part-time requires a great deal of focus in order to give each job your all, while keeping each occupation separate. It’s the same principle with your private life and your work: you don’t want to mix them. Managing to successfully juggle two jobs is definitely commendable!

If you’re thinking of working part-time, my first piece of advice would be to think thoroughly about it, and see if you are organised and focused enough to succeed. It is extremely demanding to be present only half the time, when a business is running full-time, and it can be difficult - and stressful - to follow the flow and catch up week after week. If you think you can do it, and want to take the leap, then I wish you the best of luck!


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