Signing up for Twitter: a lesson in user experience design

Twitter registration pageBy Caleb Woodbridge - SEO Consultant

Signing up for Twitter is really easy. You don't need me to guide you through the actual registration. But if you pay attention, it becomes a lesson in user experience (UX) design.

The homepage is uncluttered - not quite as minimalistic as Google, but it covers all the bases without fuss. Unlike previous versions, it doesn’t throw information about trends or search at you straight away. It gives a brief welcome and explanation of what it does, and makes it easy for you to sign in or register straight from the homepage. You don’t have to click on “Login” or “Register” to go to a separate page, just enter your details and go.

The next page is also very simple:  green ticks or red crosses show what’s okay and what isn’t, with brief, clear instructions and explanations.

If you’re savvy, you’ll make sure to read the Terms of Service to make sure you’re not signing your soul (or at least all your privacy) away. As tempting as it might be to skip this, it’s worth checking these things out to make sure there aren’t any nasty surprises later.

There’s then a handy-dandy tutorial that explains tweets, gets you following a few people, find friends and contacts, and create a profile – everything you need to get up and running.

Twitter didn’t get their homepage to this stage overnight – the Twitter homepage evolved over time. On your website, make sure to simplify and refine navigation, forms and functionality for the best possible user experience. The easier it is to use the site, the better it is for users, and better it is for your business.


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