By Shawn Eastman - Digital Marketing Executive. Google has ended its controversial 'First Click Free' (FCF) policy that allowed users to bypass publisher paywalls and access a limited amount of content for free, replacing it with a new system called 'flexible sampling', which will give publishers the power to decide how ...Read Full Post
What we do, how we think
Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.
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Blog - Recent Posts
By Shawn Eastman - Digital Marketing Executive. It's been one month since I joined the tight-knit team here at Orantec. Like Bambi on ice, I've found myself slipping and sliding around the plethora of programs, tools and folders that I'm utilising across three screens, in this cool, top floor studio, as ...Read Full Post
By Ashley John - Digital Marketing Consultant. On 22 July 2017, the Orantec team braved the cold and wet - along with waking up far too early for a weekend morning - in order to take part in the Cardiff Gauntlet Games. What follows is an account of the infrequent highs ...Read Full Post
By Ashley John - Digital Marketing Consultant. Last month, we wrote about Google Personal, and what that could herald for the users of Google's services. The battle between privacy and personalisation continues this month with Google revealing in a blog post that it will soon no longer be using automated software ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. How much do you think Google already knows about you? A lot, a little? Well, the amount might surprise you, but, like a greedy child at Christmas, the search giant isn't happy with what it already has, it wants more, and has launched ...Read Full Post
By Ashley John - Digital Marketing Consultant. Whether you work in digital marketing, SEO, or web design, a knowledge of coding is crucial. While digital marketers can get away with knowing basic HTML and CSS, it's always handy to know as much code as possible. I know that digital marketers are ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. If you work in the digital marketing industry, you'll know that Google is constantly tweaking, tweaking and tweaking yet again its search algorithm to ensure users are given the best possible experience. Everyone looking to succeed online should know of Google's previous algorithm ...Read Full Post
By Ashley John - Digital Marketing Consultant. Social media is a fantastic way for businesses to reach out to audiences and draw in potential new customers. In recent years, companies have taken advantage of the platform Twitter to create content that is fun and engaging in hopes of going viral. However, ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. Being successful online is becoming more and more difficult; gone are the days when you could just write some generic content, stuff it with keywords, add links and see results. To achieve growth today, a business needs to invest money, and more importantly time, ...Read Full Post
By The Orantec Team. Merry Christmas one and all! 2016 is ending, and what a year it has been for the team here at Orantec. One of the biggest changes we have had this year is moving from our old offices in Cathays, to our new offices in Llanishen. Our new ...Read Full Post