By Ashley John - Digital Marketing Consultant. Whether you work in digital marketing, SEO, or web design, a knowledge of coding is crucial. While digital marketers can get away with knowing basic HTML and CSS, it's always handy to know as much code as possible. I know that digital marketers are ...Read Full Post
What we do, how we think
Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.
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Blog - Recent Posts
By Stephen Hudson - Digital Marketing Consultant. If you work in the digital marketing industry, you'll know that Google is constantly tweaking, tweaking and tweaking yet again its search algorithm to ensure users are given the best possible experience. Everyone looking to succeed online should know of Google's previous algorithm ...Read Full Post
By Ashley John - Digital Marketing Consultant. Social media is a fantastic way for businesses to reach out to audiences and draw in potential new customers. In recent years, companies have taken advantage of the platform Twitter to create content that is fun and engaging in hopes of going viral. However, ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. Being successful online is becoming more and more difficult; gone are the days when you could just write some generic content, stuff it with keywords, add links and see results. To achieve growth today, a business needs to invest money, and more importantly time, ...Read Full Post
By The Orantec Team. Merry Christmas one and all! 2016 is ending, and what a year it has been for the team here at Orantec. One of the biggest changes we have had this year is moving from our old offices in Cathays, to our new offices in Llanishen. Our new ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. It's been a little while since we looked at social media marketing as part of our Digital Marketing Guide for Beginners, but now, after also writing about content marketing and SEO, we're back and looking at Pay-Per-Click (PPC) advertising.Unlike social media, and to some ...Read Full Post
By Ashley John - Digital Marketing Consultant. Black Mirror returned to our TV screens recently with a brand new season. Thanks to Netflix, we were able to delve into the dystopian worlds that are just around the corner due to the magic of technology. It didn't take long for me to ...Read Full Post
By Ashley John - Digital Marketing Consultant. With great fanfare comes part three of Orantec's Digital Marketing Guide for Beginners. In part one we took a closer look at SEO, part two saw us delve into the world of Content Marketing, and today we arrive with a like and a favourite ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. 2016 has been a busy year in Orantec HQ with a number of clients requesting new websites. Launching a new website can be an exciting time for a business, but it can also be a very difficult period for website traffic, especially if the ...Read Full Post
By Ashley John - Digital Marketing Consultant. Our Beginners' Guide to Digital Marketing continues by focusing on Content Marketing. While all aspects of Digital Marketing need creativity, Content Marketing really requires you to push the envelope. In the simplest terms, Content Marketing involves creating content (in one of several possible forms) ...Read Full Post