By Shawn Eastman - Digital Marketing Executive. Having grown up with a digital world growing up alongside them, it's no surprise that millennials are a tech savvy bunch. When a business is trying to successfully market to them online, it's often not enough to have a visually appealing website and a ...Read Full Post
What we do, how we think
Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.
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Blog - Recent Posts
A few weeks ago, I was given the opportunity to undertake some work experience with the Orantec digital marketing team. Upon meeting Stephen and Shawn for the first time, I felt so welcomed, and immediately felt at ease within this working environment. Over these past few weeks I have been working ...Read Full Post
By Shawn Eastman - Digital Marketing Executive. Google has ended its controversial 'First Click Free' (FCF) policy that allowed users to bypass publisher paywalls and access a limited amount of content for free, replacing it with a new system called 'flexible sampling', which will give publishers the power to decide how ...Read Full Post
By Shawn Eastman - Digital Marketing Executive. It's been one month since I joined the tight-knit team here at Orantec. Like Bambi on ice, I've found myself slipping and sliding around the plethora of programs, tools and folders that I'm utilising across three screens, in this cool, top floor studio, as ...Read Full Post
By Ashley John - Digital Marketing Consultant. On 22 July 2017, the Orantec team braved the cold and wet - along with waking up far too early for a weekend morning - in order to take part in the Cardiff Gauntlet Games. What follows is an account of the infrequent highs ...Read Full Post
By Ashley John - Digital Marketing Consultant. Last month, we wrote about Google Personal, and what that could herald for the users of Google's services. The battle between privacy and personalisation continues this month with Google revealing in a blog post that it will soon no longer be using automated software ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. How much do you think Google already knows about you? A lot, a little? Well, the amount might surprise you, but, like a greedy child at Christmas, the search giant isn't happy with what it already has, it wants more, and has launched ...Read Full Post
By Ashley John - Digital Marketing Consultant. Whether you work in digital marketing, SEO, or web design, a knowledge of coding is crucial. While digital marketers can get away with knowing basic HTML and CSS, it's always handy to know as much code as possible. I know that digital marketers are ...Read Full Post
By Stephen Hudson - Digital Marketing Consultant. If you work in the digital marketing industry, you'll know that Google is constantly tweaking, tweaking and tweaking yet again its search algorithm to ensure users are given the best possible experience. Everyone looking to succeed online should know of Google's previous algorithm ...Read Full Post
By Ashley John - Digital Marketing Consultant. Social media is a fantastic way for businesses to reach out to audiences and draw in potential new customers. In recent years, companies have taken advantage of the platform Twitter to create content that is fun and engaging in hopes of going viral. However, ...Read Full Post