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Celebrating 10 Years 2008 - 2018

What we do, how we think

Every now and then we like to rant on about something or other. Have a read and feel free to let us know what you think.

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Blog - October 2017 Posts

New Google ‘Flexible Sampling’ program to replace ‘First Click Free’ policy

By Shawn Eastman - Digital Marketing Executive. Google has ended its controversial 'First Click Free' (FCF) policy that allowed users to bypass publisher paywalls and access a limited amount of content for free, replacing it with a new system called 'flexible sampling', which will give publishers the power to decide how ...